SOFEI Insights™

A prospective partner contacted The SOFEI Group to offer their services to build their brand. This person was turned down because their main purpose to join wasn’t about helping us achieve our mission – it was self-serving. If your ultimate reason to secure employment or start a business is to make money, you’re off to a bumpy start. Many MLM (Multi-level Marketing) business owners plummet because they see an opportunity to make money, instead of an opportunity to improve the lives of others with their product or service. And, many businesses are not experiencing exponential growth because it’s replete with self-serving people who choose not to use their skills, experience, or education to serve. In this knowledge-based workforce, employers and business owners want to connect with believers, leaders, or servants. People who believe in the organization’s mission, goals, and objectives; leaders who can influence people to achieve greatness, and people who do not mind serving thei...